Ship with clarity.
Skov is a studio built by Jake Johnson to work with ambitious founders, startups, and scaleups to clarify their thinking and ship ideas and products that matter.
Three ways Skov helps you get clarity.
1. Clarity of Thought
What are we really selling? Who is it for? What’s the wedge?
We lead positioning sprints and narrative workshops to get your core story straight—so investors, customers, and your own team don’t need a decoder ring.
2. Clarity of Expression
How do we show up in the world?
From brand identity to pitch decks to your first big campaign—we help you look, sound, and act like the company you actually are, not just the one you used to be.
3. Clarity of Direction
What’s worth building, and in what order?
We help founders and GTM leaders prioritize the things that matter most—whether it’s launching the right product, focusing the roadmap, or aligning your messaging with your strategy.
Robert Kiyosaki, Best-selling author and entrepreneur
“Jake is an invaluable asset to me and my business. There are very few people I’d trust my words to. Jake is at the top of that list.”
Jake Johnson
Jake is the founder of Skov. His mission is to help ambitious founders, startups, and scaleups ship with clarity.
For 15+ years, he’s led teams across brand, design, and GTM—defining what companies stand for, how they show up, and why they matter.
His work spans rebrands, product launches, content strategy, design systems, user research, and more—all focused on turning insight into momentum.