Skov provides clarity.
Before we begin, close your eyes and take a deep breath. Do it one more time.
That feeling? That’s clarity. You might call it serenity. Everything in its place. Everything aligned.
Founders. Startups. Scaleups. You’re moving fast, iterating, reacting. But more often than not, you’re scattered—reaching for what works, with no time to pause and ask:
What are we building? What do we want it to mean? What is our true story?
That’s where Skov comes in. We help you stop chasing the trees—and finally see the forest.
So you move faster, together, and ship something that matters not just to you but to your customers.
Are you ready for some clarity?
How Skov helps you get clarity.
Executive writing
Clarify your thinking in public. Share ideas with precision, build trust through tone, and lead with a voice that sounds like you—only sharper.
Brand & content strategy
Establish who you are from the outside in. Clarify what you stand for, how you show up. Connect your story to the right audience with consistency and intent.
Market & user research
Understand what your customers need, what they believe, and how they make decisions—build with insight and uncover opportunities others miss.
Design strategy
Bridge the gap between vision and execution. From UX audits to design systems to team alignment—get the structure and support to show up with clarity at every touchpoint.
Workshops & sprints
Create space to think, align, and move fast with your teams. Whether it’s a half-day reset or a full sprint, get unstuck and make meaningful progress—together.
Positioning
Define the space you own in the market—and in your customer’s mind. It makes clear who you're for, what problem you solve, and why it matters now.
Go to market
Turn insight into action. Shape how you launch, where you show up, and what you say—so the right people not only see you, they choose you.
About Jake Johnson
Jake is the founder of Skov. His mission is to help ambitious founders, startups, and scaleups ship with clarity.
For 15+ years, he’s worked in leadership as an operator across brand, design, and GTM—defining what companies stand for, how they show up, and why they matter.
His work spans rebrands, product launches, content strategy, design systems, user research, and more—all focused on turning insight into momentum.
At Versapay, Jake most recently served as VP of Design. Over four years, he led teams across brand, product marketing, product design, content, and communications. He drove a full rebrand and category platform redesign, built a React-based atomic design system from the ground up, and partnered closely with product and marketing to launch new positioning, GTM campaigns, and AI experience principles.
Before that, he led brand and product marketing at Keap (formerly Infusionsoft), where he helped reposition the company for a new segment with a rename and rebrand, overhauled our positioning to zero in on high-growth entrepreneurs, doubled free trial wins, and launched the “Quiet the Doubters” campaign—earning 3M+ views and reestablishing emotional relevance with small business owners.
Jake co-founded Belief, an award-winning creative agency and then led brand experience at Phinney Bischoff, an award-winning branding firm. He served as a content leader for a global non-profit that had web properties with an excess of 10 million visitors per year. And he worked with clients to write and edit over 20 books, including two New York Times bestsellers. (He also called the shots as a barista ☕️).
Jake’s throughline is simple: build things that matter and ship with clarity. Skov is his way of helping others do the same—with sharper thinking, clearer stories, and better execution. That, and really good coffee.